Affordable Web Design
At Archuleta Group we treat every new website design project with the same care that we do our own. We are a customer service focused digital agency, WordPress development company, and custom web development shop that provides a full range of digital expertise to clients in all industries. Our process is straight forward and results-driven to get you up and running as fast as possible.
Our Web Design Process
Our web design process starts with your goals. We have a discovery call with you and your team to determine what you want to get out of your website. This can range from more leads, generate awareness, grow an email list, or anything else that may fit your business needs.
After the discovery phase, we will move to the design phase. Here we will assign a dedicated designer to your project. Our web design team will then produce proposed mockups of how your site will look. We build these mockups in photoshop and you have the opportunity to do an unlimited number of revisions to them. We use tools like invision to allow you to see how a user will interact with your new website. We find this aids the design process and helps us settle on the best user experience for your customers.
After all page designs have been approved by you we will move to the development phase. This phase is where we take your designs and actually write the code that makes your website work. We like to build with many different technologies, however for most web design projects we use a combination of WordPress and a custom Divi implementation.
We start by creating a password protected development server and give you access to it. This allows us to easily share our work and for you to monitor progress. Once development is finished, we go over our “live checklist” to make sure all of your forms are working properly, your analytics codes are installed correctly, and all features and plugins are functioning properly.
For most projects, we also recommend implementing various free resources that can help you monitor performance, track your users, and monitor conversions. These services include:
- Google Analytics
- Google Tag Manager
- Yoast SEO
After we get your approval to go live we will deploy your site and set up your SSL certificate. Deploying your site is the process of taking the code we built and pushing it to you production (or live) web server so you can receive web traffic right away.
We can deploy your site to any host you like. However, we do offer hosting plans that include everything you need to run a fast and secure site. We host all of our websites on Flywheel (owned by WPengine). Flywheel is a managed WordPress hosting solution that includes SSL, automatic backups, CDN, and ultra fast load times. We charge a flat fee of $29.99 per month for this service.
For a 6 page custom web design and development it takes approximately 3-4 weeks from start to go live. This process can be expedited with our “Live Homepage” Strategy. This is a process where we build our your homepage first and push it live right away. After your homepage is live we then return to the design page to finish your internal pages. This strategy is helpful if you want to get up and running quickly, want to start running search ads right away, or if you want to start sending customers to your website as quickly as possible.
Tips to Make Your Digital Marketing Strategy Work For You
Your value proposition should be crystal clear at all times. You can spend a ton of money on paying for advertising in print or on television but if your visitors can’t find you online, you’ll never see the results you are looking for.
When you develop a digital marketing strategy, you need to make sure that customer service is part of your strategy. Customer service is by far one of the most important parts of a digital marketing strategy. Good customer service can not only drive more sales but it can generate amazing reviews that you can display on sales pages. These reviews, in turn, can help generate more sales and drive a solid amount of traffic to your website.
Your internet marketing and advertising campaigns need to always be new, fresh, and as dynamic as possible. If you wait until a big sale comes around to remind your customers of your company, you’ll miss out on consistent results. On the other hand, if you give them a little incentive every now and then, you’ll continue to build a loyal customer base. There is a delicate balance here that plays into any digital marketing campaign. Either way, personalization of online messaging, automation of tedious tasks, and the use of a good CRM are ways you can improve your marketing messaging and processes.
Finally, the thing you really need to focus on in your digital strategy is the value you’re offering. If you can deliver value and take care of your customer’s concerns, you have a winning formula for success. Offering value in exchange for an email address, for free, or as part of your product or service will make the difference between success and failure.
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