Search Engine Optimization

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Search Engine Optimization

Search engine optimization is the process of tailoring your website, its content, structure, and link profile to the best practices recommended by top search engines like Google. Our Austin SEO company helps businesses navigate the 3 main categories of SEO.

Keyword Research

The first is keyword research. This is the process of finding the best keywords, with active traffic for you to target. The ideal campaign will target a set of keywords with a goal of ranking for most of those keywords on the first page of Google.

On-Page Optimization 

The second step in the process is On-Page Optimization. This is the process of making sure everything on your website meets SEO best practices and is optimized for search engines to crawl and learn what your site is about. There are multiple factors that go into On-Page Optimization.

A few On-Page SEO tips:

  • Always include an H1 with your target keyword.
  • Naturally, place your keywords in your content and avoid keyword stuffing.
  • Include high authority outbound links in your content to relevant sites.
  • Create high-quality content that delivers value to your readers.


Off-Page SEO: Link Building 

The third step is link building. Link building refers to the process of placing links to your website, landing pages, or product pages on other websites. This can sometimes happen organically, for example, when content goes viral. However, most of the time to get great results you will need a solid link building strategy. A link building strategy starts with a solid keyword foundation. This is because acquiring links from websites that are not relevant to your products or services may not help you make sales, convert leads, or reach your online goals.

Why is link building important?

Because search engines view links as votes for your site. That’s right. As a general rule, the highest-ranking sites all have a solid backlink profile.

Quality Links

Not all links are treated alike. Without getting into the nitty-gritty, some websites are considered more authoritative than others by search engines. When a high authority website with lots of traffic links to your website you are getting a better quality vote. There are multiple tools we use to measure and grow your backlink profile.

A good SEO strategy should show you the growth and diversity of your link profile as well as monitor you website in the SERPs for rankings.

All of our SEO services are completely white hat. This means we do not cut corners and try to game the system.


SEO is a marathon and not a sprint. In general SEO campaigns run about 6-12 months. This is because link building and content creation are time-intensive tasks. The average page length for a first-place Google result is approximately 1400 words.

 About Us

Archuleta Group is a results-driven digital marketing and software company located in Austin, TX. We are founded by serial entrepreneurs who design and build digital transformations from the ground up or as a supplement to your existing programs.

We have built everything from websites, to startups, and have even taken a few of them to successful exits. Our team of creative designers and developers will help drive your brand to the next level.

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