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Search Engine Optimization (SEO)

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Search Engine Optimization

Why is SEO important to your Business?

One of the most powerful long-term marketing tools for any business is SEO. Before the rise of search engines, companies used traditional marketing channels like TV ads, magazine spreads, and billboards to attract clients. The problem, however, is that businesses oftentimes paid to show ads to people that would never be a customer.

SEO is different.

 

seo professionals meeting

Every day millions of people are searching for solutions to their problems on Google. A business that ranks for a top keyword in their niche will have targeted eyes and potential customers view their content and website every day.

Ranking for Top Keywords is Hard. You need a strategy. That’s where we come in.

SEO illustration

Website Quality Audit

The first thing we do in every SEO campaign is a Website Quality Audit (WQA). This report allows us to see how your existing pages are performing in search and helps us develop your future strategy. Understanding where you are now is a key factor that is often overlooked. Oftentimes, our clients can start ranking for keywords quickly by updating content and fixing a few errors on existing pages.

Success in SEO starts with a quality website, a clear message, and a full understanding of where you stand today. To get a WQA, sign up below for our free website analysis.

On-Page Optimization 

This is the process of making sure everything on your website meets SEO best practices and is optimized for search engines to crawl and learn what your site is about. There are multiple factors that go into On-Page Optimization.

A few On-Page SEO tips:

  • Always include an H1 with your target keyword on every page.
  • Naturally, place your keywords in your content and avoid keyword stuffing.
  • Include high authority outbound links in your content to relevant sites.
  • Create high-quality content that delivers value to your readers.
  • Ensure Core Web Vitals are within the “Good” range as recommended by Google.
  • Update thin content or remove it for pages you want to rank.

 

Off-Page SEO: Link Building 

Link building refers to the process of placing links to your website, landing pages, or product pages on other websites. This can sometimes happen organically, for example, when content goes viral. However, most of the time to get great results you will need a link-building strategy.

Why is link building important?

Because search engines view links as votes for your site. That’s right. As a general rule, the highest-ranking sites all have a solid backlink profile.

Quality Links

Not all links are treated alike. Without getting into the nitty-gritty, some websites are considered more authoritative than others by search engines. When a high authority website with lots of traffic links to your website you are getting a better quality vote. There are multiple tools we use to measure and grow your backlink profile.

All of our SEO services are completely white hat. This means we do not cut corners and try to game the system. Many companies employ “Black Hat” techniques with disastrous results.

Timeline

The timeline for seeing results can often be a few weeks to months. This is one of the hardest questions to answer in SEO because it largely depends on where we are start from. To get a better idea on timelines for your campaign, schedule your free website analysis today with the form below.

 About Us

Archuleta Group is a results-driven SEO and web design company located in Austin, TX. We are founded by serial entrepreneurs who design and build digital transformations from the ground up.

We have built everything from websites, to startups, and have even taken a few of them to successful exits. Our team of creative designers, developers, and seo experts will help drive your brand to the next level.

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